the32789

Concept Development • Brand & Tone Development • Interviewing & Storytelling

We unleashed the untold.

After the departure of a main source of local news, the city of Winter Park was at a standstill when it came to the spread of information.

Noticing the need in the community and the opportunity to share news with neighbors, we embarked on a journey to the32789.

Not only did I write the story behind the brand, I wrote stories for our audience.