Imagine the Difference
Concept Development • Email • TVC Script • Social • Global Toolkit
✨Shortlisted, Hashtag Sports Awards, 2024 • Most Creative Partnership with an Athlete or Influencer
Step one of the brainstorm? Asking Google what a digital twin is.
Once we got our digital twin digs, we developed the Imagine the Difference campaign.
Imagine the Difference aligns sports and tech to highlight the power of digital twins with 2018 Boston Marathon champion and two-time Olympian, Des Linden.
Led by an artistic interpretation of TCS’s digital twin of Des’ heart, we established a connection between the virtual world and real world.
The campaign garnered 38 million impressions and increased average visit time on TCS.com. And with a 93% video completion rate for the spot below, the story is resonating with TCS consumers.
Their global CMO even deemed it as TCS’s strongest narrative for 2024.
Imagine the Difference
