M Town Tour
Concept Development • Email • Web Copy • Social • CRM
M Town Tour introduced the first-ever BMW XM to 170 BMW Centers nationwide.
With the unveiling of the most powerful SUV in M’s history, messaging educated M enthusiasts on performance meets electrification.
After conceptualizing “Discover the Future of M” as our North Star for copy and art, our story enticed drivers to witness M’s next move.
